For a single type of brochure or for several (side by side, staggered …), the desktop brochures are a good choice if you need to offer a little more specific information and especially useful for Din-A5 brochures or flyers. A6.
In the market you can find them in metal, wood, polystyrene … in bright or neutral colors … all this will depend on the brand image you want to convey. For example, a toy company will probably opt for daring colors and put aside metallic ones.
Whether you attend a fair or your point of sale requires a place to place flyers or catalogs, a hanging brochure is a very good choice if you usually have new information constantly. Imagine, for example, a travel agency: they have endless catalogs, and they should always have them up to date; This type of brochure holder is ideal in cases similar to this one.
What do you think of these types of brochure holders? Has this article helped you discover which brochure holder you need for your point of sale or for your next event?
Fundamental criteria for the design of brochures
A number of websites indicated for you to know the basic principles of brochure design. Here you will find simple, accurate and useful information to understand the importance of design when it comes to having quality brochures and to understand the recommendations and decisions made by the graphic designer hired. Brochures, be they leaflets, brochures or triptychs, can be excellent promotional and sales tools if they are professionally designed and printed at a high level. Although at first sight, it seems simple to make a booklet, it is not a simple task to organize the visual and verbal components that form it to maximize communication. Only a brochure design by an expert can capture the identity of a company to consolidate it in the public mind. Write down these fundamental criteria for the design of brochures, they will be really useful!
Establish a clear and representative message.
The first step to designing a brochure is to define the message that a company wants to express through these pieces. The message is the general and basic idea with which a company wants the public to identify it. It is a concept that the designer comes up with after researching a company and meeting with marketing representatives. In addition, it is necessary that the message complies with the objectives of the brochure, which must also be clearly established: sale, promotion, product launch, dissemination of news, institutional presentation, etc. The message is the idea that governs the entire booklet, both in its graphics and textual elements.